On my drive home from work yesterday, I heard a story on NPR about mobile phone giant Verizon’s plans to make their network more open to different types of wireless devices. I was happy to hear the news, because I think that the result will benefit both Verizon and consumers. I was completely blown away, however, to hear Verizon announcing this decision as if it were some kind of new, ground-breaking approach and NPR reporting on it as if they were right.
The gist of the announcement is that Verizon will soon make their services available to customers who have not purchased a phone directly from Verizon. This means that you could buy any phone you wanted, be it a mobile phone you’d carry in your pocket or a mobile broadband card you’d plug into your laptop computer, and use it to connect to Verizon’s service in order to make calls. This is a major shift in the way that Verizon has done business in the past, where in order to use their services you were more or less required to buy a phone from the company.
By opening up their network in this way, Verizon hopes to encourage a much wider range of devices to connect to their service. They envision a day when you might be able to make a call to your oven over their wireless service and tell it to begin preheating before you left the office so that your dinner would be hot by the time you got home, to note just one example from the NPR story. In order to make up for the loss of revenue they would have previously earned by selling you a phone, the company will likely charge higher rates to customers who use their own devices, but this does offer more choice and flexibility to consumers while allowing the company a new source of potential revenue.
This is all fine and good. I heartily congratulate Verizon for making what seems to me to be a very good decision. In spite of this enthusiasm, I remain shocked and offended that anyone would be impressed by such a basic thing.