After co-editing the book Immersive Gameplay, it seems only appropriate that I kvetch a little about the word “immersion.” I’m not the first one to do so. Gamers often see it as their holy grail, just as “entertainment” was seen by earlier media consumers as some sort of objective. The functionality of the term is obvious: people want to distinguish the experience of being “immersed/entertained” within a given media environment versus the monotony of everyday life, with all its setbacks and drudgery.
Yeah, I get it. The “immersion” is that thing you’re paying money for, right? Never mind Jesper Juul’s recent essay The Art of Failure, which depicts just how much we rely on failing and negative emotion to engage us with media such as video games in the first place. Never mind how games consistently play with the boundaries between meta-level and narrative thinking. Consumers fervently believe that game designers are creating responsible playgrounds in which they can lose themselves. Said consumers often don’t realize they’re in the hands of perverse madmen and madwomen, who are incentivizing strange behavior… such as sitting in front of a screen for nine hours on a nice day. Let’s face it: we gamers are usually the subs in a dom/sub relationship, and our presumed “immersion” in a game usually relies on how good that sub position feels. Oh. Yes.
But there’s one game in particular that makes our gamer subbiness self-evident, that offers a Brechtian moment of truly alienating game activity, that maintains consciousness of gaming’s postmodern and metacognitive impulses.
Of course, I’m talking about WarioWare Smooth Moves (2007) for the Nintendo Wii.
Perhaps the total antithesis to a game like Journey (2012), WarioWare Smooth Moves is an anti-immersive experience of the first order. The game consists of over 200 mini-games, each of which require the player to hold the WiiMote in a different, silly fashion. As the player marches through the levels, the tempo of the music and gameplay increases until the player is forced to drop out. This level-based acceleration might be no different from any old coin-op arcade game set-up, but each mini-game is so radically different on an aesthetic level that half the gameplay involves the mere successful assimilation of each new game environment and its surreal contents.
Take a look:
The game has been pitched in many circles as a “crazy party game” or “wack Japanese game,” but I think it’s more than that. In highlighting the general ADD quality of the videogame environment, its materiality (through the game’s continuous citation of previous Nintendo products and characters), and its almost pointless interaction cues, it is impossible to play WarioWare Smooth Moves without also remaining acutely aware of the fact that this Wii machine in front of you is demanding that you do things. The music is annoying, and nevertheless the player finds oneself dancing to it. The WiiMote moves are deliberately silly and presented ironically, and yet the player must perform them on cue and in under 5 seconds. The visuals make absolutely no sense – even to the Japanese – and yet their druggy surrealism forms a core component of our interaction with the game (similar to the analog game Dixit). As Douglas Sirk’s All That Heaven Allows (1955) deconstructs the melodrama by way of demonstrating its excesses, so too does WarioWare Smooth Moves offer a mini-game experience so thoroughly excessive as to render the term “game” meaningless. Instead, the player is reacting to a series of disconnected stimuli in an empirical hell only Ernst Mach could have conceived (or WarioWare Smooth Moves creator Goro Abe, for that matter). Abe permits the player to stare into the architecture of game incentives by way of a pointillist archive of mini-games with their own ludic flavors. Each mini-game issues its own command: “Drink!” “Rotate!” “Defend!” “Sort!” But only when the player pauses to observe what bizarre situation the game has presented can he/she coherently carry out this “verb” with the WiiMote.
Our goals as game players and designers should reach beyond “immersion” to that cognitive space beyond the placation of our senses. The new cyber-modernity demands its own forms of alienation, and new cult classics such as WarioWare Smooth Moves have stepped up to the plate. No longer dismissing such programs as “crazy” and “Japanese,” the discerning gamer can now see how the game itself thinks. There, one finds not immersion, but truly new and unusual territory to explore.