Harry Potter, with his arm outstretched, reaching for something (we’ll find out soon enough), is about five feet tall. There’s a tear off calendar, counting down the days until Saturday, in his armpit. He’s hanging out next to a much larger Cat in the Hat.
But the Dr. Suess favorite only has 1 window cling in the department. Harry has 5. Harry also has book marks, a smaller desk sized cut out and calendar, some posters and a bunch of flyers for an upcoming party. I also have a fun listening game and some temporary tatoos to hand out at said party. Plus, a lovely CD of Harry Potter activities to use at said party. All provided by Scholastic or Listening Library. Except for the flyers. I made those.
I’m not complaining. It makes my job a heck of a lot easier and fun. (Did I mention the tatoos?!) But, back in May I started blogging about the marketing of Harry Potter and the Deathly Hallows. In my original post, I made the comment:
I would think that “Hey! Harry Potter 7!” would be all the marketing they need– we already know it’s going to break every record for number of copies sold etc. Why market at all?
But Scholastic is marketing this bad boy, and heavily. I eagerly opened up each new bookmark envelope on the designated day. I eagerly open each new box that comes in too see what fun things we now have. And I love tearing off those count down calendars.
So, imagine my surprise when I read how much money the British publisher, Bloomsbury, has spent on marketing.
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